Video ads are excellent for increasing brand awareness and have high click-through-rates (CTR’s), although they are generally more expensive than standard display ads.
Video ads should be provided in MP4 file format and should be at least ten (10) seconds in length. There is no maximum length, provided that the video file size is less than 5 megabytes.
Advertisers like video ads because of their combination of sight and sound, providing a highly engaging experience for the user and an opportunity to inform or entertain the user in a way that display ads are unable to provide. Topple only charges advertisers when there has been a continuous ten (10) second video view.